The Client

Idle Bikes treats visitors to Sri Lanka to guided bicycle tours. Immersing ‘unhurried adventurers’ in the sights, sounds, smells and surprises of the island’s unseen backwaters.

The Challenge

Idle Bikes’ service is in a different class from its local competitors. And they have ambitious expansion plans, including adding high-quality e-bikes to their fleet and exciting new multi-day experiences to their offers.

But their old one-page website failed to get this across. So potential clients often ended up elsewhere – boneshaking along on lesser tours.

The Solution

My goal was to create a website that speaks compellingly to visitors who want cut-above-the-rest service and attention to detail. And an unforgettable get-back-to-nature holiday adventure.

I drew on the experiences of many delighted customers to persuade undecided bike-tour browsers that they need look no further than Idle Bikes. Then I made it easy for them to book their dream experience.

The new four-page website will go live when Idle Bikes launches its expanded service in late 2024.

The Results

Idle Bikes owners are excited about having a website that fits their superior profile. “Thanks for weaving your magical copywriting skills on the Idle Bikes website.”

Website Wireframe Sample

Scroll down the screenshot to see all pages of my Idle Bikes website wireframe.

(Never heard of wireframe? My copywriting wireframes give a visual representation of your draft copy on the page. So it’s much easier for you or your designer to implement.)

Idle Bikes Website Wireframe All Pages